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Marketing & Branding


Description:

Marketing  & Branding 

9 weeks: Saturdays, January 11 - March 8, 10 am-1 pm, $235

with instructor Kim Dawson of Revolution Business Design

 

The essence of your brand is the point of "v-you".  It’s what you want people experience in their lives when they wear the clothes you design. In this 3-part brand communications workshop you will explore how to develop and deliver the unique experience of your brand to build lasting and profitable relationships with current and potential customers through three types of communication:

1) brand name and tagline;

2) social media content; and

3) sales pitches.

Class structure is highly participatory and collaborative, so come ready to share, explore, create and take action.

Part 1 (Jan 11, 18 & 25): Creating Brand Experience via Name & Tagline
Part 2 (Feb 1, 8 & 15): Creating Brand Experience via Social Media
Part 3 (Feb 22, Mar 1 & 8): Creating Brand Experience via Sales Pitches

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KimDawsonDawson began her advertising career with Chiat/Day, creators of the "1984" ad for the Apple MacIntosh computer. She's been an advertising manager/director in the U.S. and Europe and sales director for an Internet start-up.
  She now owns Revolution Business Design to advise entrepreneurs.

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