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Branding & Marketing


Branding & Marketing

9 weeks: Thursdays, January 15-March 12, 6-9 pm, $235

with instructor Kim Dawson of Revolution Business & Life Design


The essence of your brand is the point of "v-you".  It’s what you want people experience in their lives when they wear the clothes you design. In this 3-part brand communications workshop you will explore how to develop and deliver the unique experience of your brand to build lasting and profitable relationships with current and potential customers through three types of communication:

1) brand name and tagline;

2) social media content; and

3) sales pitches.

Class structure is highly participatory and collaborative, so come ready to share, explore, create and take action.

Part 1 (January 15, 22 & 29): Creating Brand Experience via Name & Tagline
Part 2 (February 5, 12,19 & 26): Creating Brand Experience via Social Media
Part 3 (March 5, 12): Creating Brand Experience via Sales Pitches


KimDawsonKim Dawson began her career with Chiat/Day Advertising, creators of the "1984" ad for the Apple MacIntosh computer. She's been a sales and marketing director with ground-breaking entrepreneurial businesses in the U.S. and Europe.  As founder of Revolution Business & Life Design, she co-conspires with creative entrepreneurs to design "revolutionary businesses we love, that make a difference and love us back."

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