Sewing classes for the beginner to the advanced stitcher!
with Eden Dawn, fashion editor for Portland Monthly
Saturday, January 10, 2015 10 am-1 pm
$52 for the class, $499 for the Apparel Product Development series
Get the LINE on how to get coverage from bloggers, and the news media while learning the four basic tips for visibility. Eden will guide you though how to make contact with media and when they would like to hear from you. Then she’ll talk about how to get ready for your conversation through:
– L: Give your information a Local angle
– I: Think about how it will Impact the readers. In other words, why would they care?
– N: News means it is New. What is different about what you’re offering?
– E: Tell a story. Make your information Entertaining.
By the end of the class, you’ll learn who (and how) to contact in the media. You’ll know how to look at stories from the press’ point of view, how to recognize a news peg and put it first in your e-mail to your contacts, plus find out the things fashion writers don’t want. Most importantly, you’ll know how to see media as friends and colleagues.
Step 10 of the 10-part Apparel Product Development series
Part of the Apparel Certificate and Fashion Forward programs
Eden Dawn (yes, that is her real name) spends her life submerged in fashion as a stylist, writer, and tastemaker. Born and raised in Oregon, she began her style career while still a child, by cheerfully violating numerous dress codes at her private school before turning that troublemaking into her trademark as one of Oregon’s top fashion experts.
The project enthusiastic style lover spends her time as a freelance wardrobe stylist and fashion writer. Not only does she provide regular contributions to Portland Monthly's (Oregon’s award winning magazine) fashion content, style commercial and editorial jobs, and talk about trends frequently on television.
Choose an Option: APD series ($499.00) PR techniques ($52.00)
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See a list of all Portland Sewing classes
Apparel Construction - September 10, 2014
Learn to Sew - September 15, 2014
Kids & Teens Sewing - September 15, 2014
Kids & Teens Advanced Sewing - October 13, 2014
Santa's Workshop - December 2, 2014
Optitex-Computer Patternmaking - September 8, 2014
Patternmaking-Intro - September 10, 2014
Pattern Knits & Stretch - October 23, 2014
Pattern grading - November 15, 2014
2111 NE 43rd Ave.,
Phone: (503) 927-5457
1 block north of NE 43rd & Sandy
BUS: #12 bus,
MAX: 7 blocks from the Hollywood MAX station
Couture Dress - October 23, 2014
Sewing Activewear - October 24, 2014
Petticoats - November 3, 2014
Menswear-Ties - November 7, 2014