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PR Techniques


PR techniques

with Eden Dawn, fashion editor for Portland Monthly


Get the LINE on how to get coverage from bloggers, and the news media while learning the four basic tips for visibility. Eden will guide you though how to make contact with media and when they would like to hear from you. Then she’ll talk about how to get ready for your conversation through:

L: Give your information a Local angle

I: Think about how it will Impact the readers. In other words, why would they care?

N: News means it is New. What is different about what you’re offering?

E: Tell a story. Make your information Entertaining.

By the end of the class, you’ll learn who (and how) to contact in the media. You’ll know how to look at stories from the press’ point of view, how to recognize a news peg and put it first in your e-mail to your contacts, plus find out the things fashion writers don’t want. Most importantly, you’ll know how to see media as friends and colleagues.

Step 1 of the 7-part Apparel Product Development series, Winter 2015.

Part of the Apparel Certificate and Fashion Forward programs.


Eden Dawn PicEden Dawn (yes, that is her real name) spends her life submerged in fashion as a stylist, writer, and tastemaker. Born and raised in Oregon, she began her style career while still a child, by cheerfully violating numerous dress codes at her private school before turning that troublemaking into her trademark as one of Oregon’s top fashion experts.  She provides regular articles about fashion to Portland Monthly, styles commercial and editorial jobs, and talks about trends frequently on television.


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